Wednesday, 1 August 2007

simply simpsons

We all know The Simpsons cartoon sit-com. Ever wondered what you'd look like if you were a character from the show? Well now you can! The Simpsons, The Movie website lets you build your own character, play games, tour Springfield and more. I think the character-builder is a great idea, althought personally, I would have liked to have been in a skirt or at least have a pair of my 6" heels, but I can live with this version of me in 2D.

The website is but one of the many facets of the mass-market campaign to promote the new Simpson's movie, which by now should be in cinemas everywhere.

Mini-marts across America have been converted into Kwik-E-Marts, complete with character cut-outs and a range of the very familiar products of Springfield: Buzz Cola, Krusty-O's breakfast cereal, Squishe slurpies, and of course, Homer's signature snack, the humble donut.

But it doesn't stop there. From very locally based in-store marketing we jump to a much more sophisticated promotional idea at the absolute opposite end of the market: “The Simpsons go to Paris with Linda Evangelista” as featured in the August edition of Harper's Bazaar. Julius Preite has done a series of illustrations featuring our favourite dysfunctional family modelling top of the line haute couture alongside one the world's top models, Linda Evangelista as well as with the designer's themselves. They model Alber Elbaz, Karl Lagerfeld, Viktor & Rolf, Versace and Jean Paul Gaultier. Below are just a few of my favourite images.

The Simpson's is TV sit-com that has stood the test of time. Indeed, it's America's longest running sit-com and longest-running animation program having first aired in 1989.

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