Wednesday, 24 October 2007

Hel Looks

I’ve just discovered this quirky little photo blog site, Hel Looks. Hel Looks is a fabulous photographic essay on the street fashion (yes, these are ALL real people!) of Finland’s capital, Helskini. A hobby project of Liisa Jokinen and Sampo Karjalainen, they began taking photographs in the streets and clubs of Helsinki from 2005 and now are snapping up a storm. The project is a tribute to Fruits and Street magazines, the pioneers of street fashion photography.
So, ladies, why do this? “Becaue we want to document Finnish looks. Because we want to encourage people to dress individually and create their own styles. Because we want to promote emerging Finnish designers. Because we like fashion, clothing, young people and photography. And most of all - because you look great!”
A great site for anyone who's got a passion for fashion, photography or people-watching.


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